PDF Download Meta-Luxury: Brands and the Culture of Excellence
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Meta-Luxury: Brands and the Culture of Excellence
PDF Download Meta-Luxury: Brands and the Culture of Excellence
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Review
"'Meta-luxury: Brands and the Culture of Excellence' is a must-read for all luxury industry professionals. So inspiring and a much needed conversation. Great guidance for luxury brands and an opportunity to reassess and renew. A must-read for the Luxury Industry! Meta-luxury = 'beyond luxury'. Beyond luxury indeed!" Angela Tunner, Founding Editor in Chief EAT LOVE SAVOR magazine
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About the Author
Manfredi Ricca and Rebecca Robins are Directors at Interbrand, the world's leading brand consultancy. Based in Milan and London respectively, they each have over a decade's experience in consulting some of the most respected global brands. This book is inspired by their common belief that true luxury is ultimately about passing the culture of excellence across generations. MANFREDI RICCA is Managing Director of Interbrand's Italian office, leading the creation, management and valuation of influential brands from a wide variety of industries including several prominent clients in the luxury sector. He is a frequent commentator in the Italian media and has been featured in publications such as the Harvard Business Review, the New York Times and the Wall Street Journal.Manfredi holds a degree in Economics and Business Administration at Università Commerciale Luigi Bocconi in Milan, where he frequently returns as guest lecturer at under- and post-graduate courses.REBECCA ROBINS is European Director for Interbrand. She has extensive experience in branding, consulting a diverse range of clients across a number of industries and having held a variety of roles in New York and London. A prolific writer, Rebecca has been featured in such publications as The Economist, the FT, the New York Times and the Wall Street Journal. This is her second book, having co-authored Brand Medicine (Palgrave).Rebecca holds a First Class degree from Cambridge University in French and German and an M. Phil. in European Literature.
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Product details
Paperback: 228 pages
Publisher: Palgrave Macmillan; 1st ed. 2012 edition (January 22, 2016)
Language: English
ISBN-10: 1349333018
ISBN-13: 978-1349333011
Product Dimensions:
6.1 x 0.5 x 9.2 inches
Shipping Weight: 14.9 ounces (View shipping rates and policies)
Average Customer Review:
5.0 out of 5 stars
6 customer reviews
Amazon Best Sellers Rank:
#858,383 in Books (See Top 100 in Books)
A lot of things to learn from perfectionism of the most famous brands!
Easy to read and quite illustrative. A real good read. The author know what he is talking about. Must for people in the luxury business.
Very interesring new aproach abou the Luxury sector
Of all the books that exist on this subject, this is one of the few insightful and well written texts with unique interviews and good depth of analysis. So far, the 'must-reads' in this field have been Kapferer & Bastien's 'the Luxury Strategy' and HAUTeLUXE.net's 12 steps[...]and Meta-Luxury should be added to the list. Of course if you read French, add ex-Hermes' Director, Christian Blanckaert's "Luxe". Most surprisingly is that Rebecca Robins, co-author of Meta-Luxury is a top dog at Interbrand that tends to rank luxury brands on popularity instead of reputation and excellence, but we see that they do indeed understand the fundamentals of authentic luxury and like many in the field, also share a dislike for the abused word, Luxury. Meta-Luxury is a good new description to match Haut Luxe in French and the authors support the term very well with their four pillars of luxury and especially their term, "the Culture of Excellence". They explain well the differences between the business-driven mass Luxury Brands and the unique achievement-driven Meta-Luxury marques. My slight disappointment was the overemphasis on craftsmanship relative to creativity, the artisan versus the artist/artisan. Vision is critical in this field but the interview with Pagani covers this quite nicely. My major disappointment was that by the time I had reached page 70, the entire chunk of pp 23 to 42 dropped out of the book and now I'll have to glue them back in again! Incredible! If you cant wait for the paperback, get this book anyway. Its the content that counts. My sincere thanks to the authors.
Manfredi Ricca and Rebecca Robins' book, Meta-luxury: Brands and the Culture of Excellence, is as beautiful as it is well-written. The authors use the term "meta-luxury" to define those brands that "escape the cliches of so-called luxury" and exist a world of "luxury beyond luxury." The book is chock full of insights from business leaders, creative geniuses, and academics. As such, it is a tremendous value add for any business leader who is creating or managing a luxury brand in today's fast-moving global marketplace.
I would strongly recommend this book to the professionals within the luxury industry who work for/with long-established meta-luxury brands. Reading this book was meta-luxurious experience in and of itself. Those who forgot the meaning of the ancient Latin phrase Quam Bene Non Quantum, add this book to your library.
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